Showing posts from August, 2018

So You Want To Be A Real Estate Photographer

So you want to be a Real Estate Photographer.  What does it take? Do I have the expertise? Anyone can enter the field of Real Estate Photography, or take Real Estate Photos.  All it takes is any camera off the shelf, or use of your cell phone or pad.  Right? Absolutely wrong!! In my years as Professional Real Estate Photographer, I have seen all kinds of photos of Real Estate taken.  Some were done expertly, and most were done with a cell phone or pad.  Those taken with the cell phones and pads were absolutely, atrociously horrible, and yet the agents who took them thought these were the best in the world and even convinced their clients they were no better, until, the house sat on the market with little or no activity for over 30 days, when other homes in the neighborhood were selling and closing within 1 to 2 weeks. If a person wishes to enter the lucrative world of Real Estate Photography, they must know a bit about photography, such as the "4 basic concepts of photogra

What Does It Take To Sell Real Estate in Today's Market

Many people have asked me, "Vernon, how do you produce such great photos of houses for sale"? Most of the time I tell them, "It's just a matter of the artform and preparations, and secondly, the equipment you use." Most anyone can shoot real estate photography if they have a basic idea of what they want the photos to show in their "mind's eye" before even starting the shoot. The second aspect is the equipment you use.  Most cameras can be used, provided they have a wide enough lens to do the job and, if the shooter knows how to use lighting, composition, composure and angles, or the "Basic Concepts of Photography", properly in Real Estate Photography.  The artistry basically comes from looking over the entire home before setting up my camera to begin to shoot.  Doing a walk through and getting an idea of how you want to do the shoot is just as important as the shoot itself.  Turning on lights to emulate that perfect lightin

Basic Concepts of Photography

Most of us aren’t professional photographers, but many of us take our amateur photography seriously. Over time, we come to realize that there’s a lot more to taking pictures than just pointing and shooting! In fact, a photographer who’s serious about his hobby should learn about topics such as lighting, exposure, composition and camera angles, to name a few. Lighting and Exposure Have you ever taken pictures that are so light or so dark that you can hardly make out the subjects? If so, you’re aware of how important the proper lighting and exposure can be in photography. How the lighting of a scene affects the exposure of the film is one of the most basic photography concepts. The more light within the scene, the more the film will be exposed.   Conversely, the less light a scene has, the less the film will be exposed. While overexposed film turns out pictures that are too bright , underexposed film will be too dark, appearing “blacked-out.” Understanding how to